Visa, a leading digital payment platform has appointed Yemisi Obadina as marketing manager to oversee its operations in West Africa.
The astute marketing professional with years of experience brand-building across different sectors, made this announcement on her LinkedIn page.
She said: “I’m happy to share that I’m starting a new position as Marketing Manager at Visa West Africa!!!
Prior to this appointment, she was Brand manager at Mouka Limited where she coordinated and managed the creative development of promotional materials, website content, advertisements and other marketing-related projects. She also managed integrated marketing plan & activities to ensure ROI is achieved while supporting the Head of Unit to manage post-promotional results, monthly reports & financial reconciliation to ensure alignment with the annual marketing budget/plan, among several other responsibilities.
Accounts she had managed over the course of her career include Cadbury (Bournvita, TomTom, Buttermint, Clorets & Trident), Lafarge (Elephant Cement, ReadyMix*), Western Union, Imperial Homes (former GTHomes)*, Wyeth Nutrition, Pfizer Pharmaceuticals and First Bank.
She holds a Diploma in Professional marketing from the Chartered Institute of Marketing, CIM. She is a member of the National Institute of Marketing of Nigeria, NIMN and the Advertising Regulatory Council of Nigeria, ARCON.
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