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Fela Anikulapo-Kuti never followed the crowd.
He forged his own path, challenged convention, and used music to give a voice
to ideas that could not be ignored. At Felabration 2026, that spirit of
originality and fearless self-expression finds a new outlet as Fearless Energy
Drink returns to the festival, putting emerging talent and consumers at the
heart of the experience.
Fearless Energy Drink, a brand of Rite Foods
Limited, is back as the energy drink for Felabration 2026, taking place from
October 12 to 18 at the New Afrika Shrine in Ikeja, Lagos. With this year’s
theme, “Who Are You?”, the festival celebrates the individuality, creativity,
and bold expression that defined Fela’s life and continue to influence Nigerian
music and culture.
The theme captures the spirit of self-expression and individuality that Fela championed and that Fearless Energy Drink continues to celebrate, encouraging people to embrace their uniqueness, express themselves boldly, and stand out without fear.
For Fearless, the festival is more than a
gathering to celebrate a music legend. It is an opportunity to give people a
platform to express themselves, showcase their abilities, and enjoy the
excitement of live entertainment.
The brand will bring this promise to life
through two talent-focused activations. On Tuesday, October 13, the Fearless
Rap Challenge will invite aspiring rappers to take the microphone, demonstrate
their lyrical skills, and compete for rewards. The excitement continues on
Friday, October 16, with the Fearless Dance Challenge, allowing dancers to
bring their signature moves to the floor. Both activations will feature
consumer rewards, building excitement towards the festival’s grand finale on
Sunday, October 18.
Speaking on the sponsorship, Adeniyi Aderuku,
Brand Manager, Fearless Energy Drink, said the brand’s participation reflects
its commitment to celebrating young Nigerians' creativity and individuality.
“Fela challenged people to think differently,
speak boldly, and stand for what they believe in. At Felabration, Fearless is
creating opportunities for people to express themselves, showcase their talent,
and be part of an experience that celebrates originality. It is about giving
people the confidence and platform to show the world who they are,” Aderuku
said.
Fearless Energy Drink’s return builds on its
growing association with Felabration. In 2021, the brand presented a posthumous
award to Fela at the Afrika Shrine in recognition of his courage, originality
and contribution to African music. In 2025, Fearless Energy was the festival’s
exclusive energy drink sponsor with its “Shakara, No Fear” campaign, featuring
talent challenges that brought emerging performers into the spotlight.
The 2026 edition will once again bring
together established artistes, rising performers and music lovers to celebrate
Afrobeat and its enduring cultural influence. The line-up includes Femi Kuti
and The Positive Force, Made Kuti, and Seun Kuti and Egypt 80, among other
performers.
For Rite Foods Limited, the sponsorship
reflects the company’s continued investment in platforms that connect its
brands with consumers through music, entertainment and shared cultural
experiences. Its portfolio includes Fearless Energy Drink, Bigi Carbonated Soft
Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, a range of sausage
products and the recently introduced LIDA Malt.
As Felabration celebrates the enduring
influence of a man who dared to be different, Fearless is inviting a new
generation to find its voice, own its individuality and take centre stage. With
rap, dance, and consumer rewards adding to the excitement, consumers have even
more reasons to join the celebration and show the world who they are!
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