Hollandia Yoghurt, Nigeria’s leading drinking yoghurt brand,
has announced a new partnership with Zainab Balogun-Nwachukwu, a multiple
award-winning actress, entrepreneur and influencer. This move is part of the
brand’s plan to appeal to a wider consumer audience and reinforce its market
leadership.
The partnership recognizes the values which the brand and the
actress have in common and celebrates the recognition and leadership both
parties have achieved.
Driven by passion, boundless energy, and creativity, Zainab
Balogun-Nwachukwu personifies the Hollandia Yoghurt brand’s proposition and
character. As the ambassador for Hollandia Yoghurt, Zainab will inspire
consumers to unlock their potential for success and high achievement with the
delicious taste and wholesome nourishment that Hollandia Yoghurt provides its
consumers.
Hollandia Yoghurt transformed the Yoghurt landscape in Nigeria
over 15years ago. In 2005, Hollandia created a new drinking yoghurt category
and launched Hollandia Yoghurt into the market. It is a healthy, tasty, and
nourishing yoghurt drink that is produced under very hygienic conditions and
contains essential nutrients which replenish consumers and enables them to stay
healthy, thus supporting them to be at their best.
Zainab Balogun-Nwachukwu expressed appreciation to the brand
for the honour. “I am very proud of this partnership with Hollandia Yoghurt.
The brand has a unique proposition, is the most popular drinking yoghurt
product in Nigeria, and occupies the leadership status of its category. Like
me, the Hollandia Yoghurt brand is driven by the passion to consistently
innovate for success. These points were key considerations in my accepting this
partnership,” she stated.
Speaking on the partnership, CHI Limited Marketing Director,
Mrs Toyin Nnodi, expressed delight on the new strategic relationship with
Zainab Balogun-Nwachukwu as the new brand ambassador. “We are thrilled to have
Zainab Balogun-Nwachukwu as our Hollandia Yoghurt ambassador. As an
accomplished actress and TV personality, she is known for her high level of
creativity, confidence, and professionalism, thereby making her a suitable fit
for what the Hollandia Yoghurt brand represents.
“We plan to work together over the next few years to
communicate the wholesome nourishment proposition of Hollandia Yoghurt to the
brand’s consumers and Zainab’s fan base. We look forward to an exciting and rewarding relationship for both parties, Hollandia Yoghurt and Zainab
Balogun-Nwachukwu,” she noted.
Hollandia Yoghurt is available in two variants of Plain
Sweetened and Strawberry, and it comes in five different pack sizes, 1litre,
500ml, 315ml, 180ml and 100ml pack sizes.
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