One month after launching Season 5 of its flagship 5 for 5 Rewards campaign, Wema Bank has rewarded 273 customers with a total of ₦17.96 million, demonstrating the strong early impact of its refreshed customer rewards platform and reinforcing its commitment to rewarding everyday banking.
Launched on May 2, 2026, as part of the Bank's 81st anniversary celebration, this season of the campaign introduced a more structured and inclusive rewards framework designed to encourage positive financial habits while recognising customer loyalty across the Youth, Women and Mass Market segments.
The season opened with a special anniversary activation at
Ikeja City Mall, where 81 customers received ₦81,000 each, resulting in ₦6.56
million in rewards on launch day. Since then, the campaign has continued to
reward customers through daily and monthly draws, with an additional 192
winners emerging within the first month.
Across the Youth segment, 37 students have received rewards
worth ₦4.4 million, including 20 students who received ₦50,000 PocketMoni
rewards and 17 university students who received ₦200,000 each in Tuition
Support.
The Women segment also recorded strong participation, with 12
customers receiving ₦150,000 each through the #SelfCare category, while the
Mass Market segment recorded the highest number of winners. Within the first
month, 120 customers received daily cash rewards, and 23 customers won ₦200,000
each in the monthly draw, bringing total rewards in the category to ₦5.2
million.
Commenting on the campaign's early impact, Wema Bank's
Managing Director and Chief Executive Officer, Moruf Oseni, said; “At Wema
Bank, we believe loyalty should be rewarded in ways that are meaningful,
transparent and accessible. The response to Season 5 of the 5 for 5 Rewards campaign
has been encouraging, and seeing hundreds of customers benefit within just one
month reinforces our belief that everyday banking should create everyday
opportunities.
Beyond rewarding transactions, we are encouraging positive
financial habits while delivering real value to our customers. He added; “This
is only the beginning. With more reward categories, more winners and more
opportunities still ahead, we remain committed to creating meaningful impact
for our customers and ensuring more Nigerians experience the value of banking
with Wema."
Customers can participate by opening or reactivating a Wema
Bank account, funding it with a minimum of ₦5,000, maintaining an average
monthly balance of ₦5,000, and completing at least five transactions every month
using the ALAT app, Wema or ALAT cards, or *945#.
With over ₦170 million earmarked for rewards between May and
December 2026, thousands more customers are expected to benefit as the campaign
continues, reaffirming Wema Bank's commitment to rewarding loyalty, promoting
positive financial behaviour and delivering value beyond banking.
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