SO&U, one of Nigeria’s leading creative agencies, has been honoured as the Iconic Creative Advertising Agency of the Year at the 2024 Brand Communicator Awards. This prestigious recognition celebrates SO&U’s 34-year legacy of excellence, transformative campaigns, and outstanding creativity that has continually redefined standards in Nigerian advertising.
The Brand Communicator Awards, renowned for its
research-driven selection, recognizes leaders in marketing and communications
who set new creative benchmarks and drive industry innovation. The Iconic
Creative Advertising Agency award highlights SO&U’s dedication to
impactful, purpose-driven campaigns that resonate powerfully with audiences and
inspire the wider industry.
Over the past three decades, SO&U has skillfully merged world-class creativity with Nigerian cultural insights, creating campaigns that deeply connect with diverse audiences. From making brands household names to launching strategies that redefine entire industries, SO&U’s work has consistently earned respect and admiration, establishing the agency as a leader in both creative advertising and cultural narrative.
Reflecting on the award, Group Managing Director
Udeme Ufot, MFR, expressed his appreciation, stating, "This recognition
not only celebrates our work but our enduring legacy, vision, and commitment to
creativity. It stands as a testament to the passion and resilience of every
SO&U team member. We have always believed in the power of ideas to shift
perceptions, shape behaviours, and drive growth for our clients. This award
motivates us to continue elevating what is possible in Nigerian
advertising."
As SO&U moves confidently towards its fourth
decade as a leading creative and integrated communications powerhouse, the
agency remains driven by a passion to inspire through crafting innovative ideas
that build transformative brands and drive meaningful change.
SO&U is a leading creative powerhouse and an affiliate of M&C Saatchi
Africa, the world’s largest independent network. Established in 1990, SO&U
is dedicated to achieving the impossible through “Creativity that Works.” Over
the years, SO&U has partnered with some of Africa’s most respected brands,
delivering innovative and effective solutions that resonate in an increasingly
complex world.
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| L-R: Managing Director, RPDC Limited, Engr. Olugbenga Mayungbe; Senior Group Head, Human Interest and Admin, SO&U, Kemi Evbota; Senior Account Director, SO&U, Mide Odofin, and President, Experiential Marketers Association of Nigeria, Tolulope Medebem as SO&U receives the Award for the Iconic Creative Advertising Agency of the Year at the 2024 Brand Communicator Awards in Lagos. |
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