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Adegunwa Named Outstanding FMCG Brand Entrepreneur of the Year;
Company Wins
Outstanding FMCG Corporate Brand of the Year
Rite
Foods Limited has reinforced its position as a leading force in Nigeria’s food
and beverage industry, clinching two major honours at the 2026 Marketing Edge
Awards.
The
company’s Managing Director, Mr. Seleem Adegunwa, was named Outstanding FMCG
Brand Entrepreneur of the Year, while Rite Foods Limited received the
Outstanding FMCG Corporate Brand of the Year award.
The
awards were presented at a ceremony organised by Marketing Edge, a leading
publication in Nigeria’s brand and marketing communications industry, held in
Lagos on Friday, 25 September 2026. The event brought together leading
professionals, business executives and stakeholders across Nigeria’s marketing,
advertising and fast-moving consumer goods (FMCG) sectors.
The
double recognition reflects Rite Foods’ focus on innovation, quality and
consumer-centricity, as well as its growing contribution to Nigeria’s FMCG
landscape through the development of locally manufactured brands with strong
market appeal.
Commenting
on the recognition, Adegunwa attributed the honours to the collective efforts
of the company’s employees and its continued commitment to innovation, quality
and value creation.
He
noted that the recognition reflects Rite Foods’ contribution to the growth of
the FMCG sector through initiatives that drive innovation, strengthen brand
equity and create impactful connections with consumers.
According
to him, the company’s approach to product development and consumer engagement
has enabled its brands to compete effectively in an increasingly dynamic
market.
Speaking
on the corporate recognition, the Head, Corporate Affairs and Sustainability,
Rite Foods Limited, Mr. Ekuma Eze, described the award as a reflection of the
company’s commitment to delivering quality products that meet consumers’
changing preferences.
Eze
added that the company’s commitment extends beyond product quality to include
research and development, consumer-centric innovation, environmental
sustainability, value creation and the adoption of technology across its
operations.
“These
recognitions reinforce our belief that sustainable brand leadership is built
through consistent investment in quality, innovation and the consumer. At Rite
Foods, we remain committed to creating products that meet evolving consumer
needs while delivering value to our stakeholders and contributing positively to
the communities in which we operate,” Eze said.
Rite
Foods recently expanded its portfolio with the launch of LIDA Malt, further
strengthening its presence in Nigeria’s beverage market. Its portfolio also includes
13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, five
variants of Sosa Fruit Drink, Fearless Energy Drink, Rite Spicy Beef Sausage,
Bigi Beef Sausage and Bigi Flex Sausage.
The
company’s commitment to responsible business and sustainable manufacturing has
also continued to earn industry recognition. In 2026, Rite Foods was honoured
at the National Sustainability Achievements Awards for its contributions to
sustainable manufacturing, product innovation, environmental stewardship and
responsible corporate leadership.
The
recognition followed Adegunwa’s Industrialist of the Year 2025 honour by
Vanguard Media Limited, which recognised his leadership, entrepreneurial vision
and contribution to the FMCG sector.
The
latest double recognition at the Marketing Edge Awards further highlights Rite
Foods’ continued investment in people, products, innovation and sustainable
business practices, as the company works to deepen its impact in Nigeria’s food
and beverage industry.
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