Golden Terra Oil’s journey has always been about more
than producing high-quality, heart-friendly cooking oil. It has been about
empowering consumers with knowledge, helping families make healthier choices,
and inspiring a culture of conscious eating. That passion was reflected at the
2025 Consumer Value Awards, where Golden Terra Oil emerged as the Most
Preferred Healthy Cooking Oil with 72% of total votes, a recognition that
speaks to both product excellence and the trust built through consistent
consumer education.
The honour began with an open call for Nigerians to nominate the brands they truly value. Across markets, households, and online communities, consumers put forward Golden Terra Oil, recognising its commitment to health and its dedication to guiding them toward better eating habits. When voting opened to the public for more than two months, thousands cast their votes. In a category filled with strong competitors, Golden Terra Oil surged ahead with a significant 72% clear evidence that consumers deeply believe in the brand.
A core driver of this trust is the brand’s commitment to
helping consumers understand how their daily food choices affect their
wellbeing. Golden Terra Oil has consistently educated consumers through
content, expert partnerships, and health-focused conversations. From explaining
oil consumption tips to simplifying product labels, the brand has become both a
provider of quality oil and a reliable guide for healthier living.
This dedication found strong expression in the widely
loved Pour Pure Love campaign. A slogan that became a call to cook with
intention, care, and purity. Through this campaign, Golden Terra Oil amplified
conversations around heart health, proper oil usage, cholesterol awareness, and
smarter shopping habits. The message was simple: every pour should be
purposeful and rooted in love for family and wellbeing.
According to Probal Bhattacharya, Chief Marketing
Officer, TGI Group, “With Golden Terra, we don’t just create heart-friendly
cooking oils; we also educate our consumers on making heart-healthy choices. We
continually strive to help Nigerians understand the importance of good
nutrition in their daily routines, making sure every product we offer is a step
toward better health. It’s rewarding to see that they recognize these efforts
and voted for us.”
The Pour Pure Love message has clearly resonated, inspiring
Nigerians to appreciate not just the quality of the oil but the values behind
it. And now, consumers have poured that love back. By nominating the brand in
large numbers and ultimately voting it to the top with 72%, they have affirmed
the impact of a brand that combines quality with education and purity with
purpose.
Golden Terra Oil is honoured by this recognition and
remains committed to helping Nigerians cook better, live healthier, and make
heart-friendly choices one pure pour at a time.
Golden Terra Soya Oil is a premium, all-purpose cooking
oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It
contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous
health benefits, like reducing cholesterol, maintaining a healthier heart,
enhancing nerve function, boosting brain health, and supporting muscle
strength. Discerning consumers trust Golden Terra Soya Oil to bring an
unmatched balance of Taste & Health to every dish cooked with it. Available
in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 3L, 5L,
and 25L kegs.
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