First Bank of Nigeria Limited, Nigeria’s premier financial services institution, has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa. FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment. They are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal, and Guinea subsidiaries will be next in the phased name change implementation.
The name change is being implemented to align
the subsidiaries with the parent brand and to enjoy the strong heritage and
brand equity built by FirstBank Nigeria in its 129 years of banking leadership.
This will further enhance the quality-of-service delivery resulting in better
brand clarity, uniformity and consistency across all the markets where the Bank
operates.
A
leading financial inclusion services provider, FirstBank Group is committed to
its nation-building goal. It has taken giant performance strides on its unique
growth trajectory as it continues to build distinctive capabilities through
partnerships and the constant drive to reinvent itself. This performance is
evidenced in the numerous awards and recognitions bestowed on the institution. These awards include Best Private Bank for
Sustainable Investing in Africa 2023 by Global Finance Awards; Best Corporate
Bank in Western Africa 2022 by Global Banking & Finance; Best CSR Bank
Africa by International Business Magazine in 2022; and ranked as number one in
Nigeria in terms of Overall Performance; Profitability; Efficiency and Return
on Risk by the Top 100 African Bank Rankings 2022 released by The Banker
Magazine from the stables of Financial Times.
In
addition, in Euromoney Market Leaders, an independent global assessment of the
leading financial service providers conducted by Euromoney Institutional
Investor Plc., the Bank was crowned: Market Leader in Corporate and Social
Responsibility (CSR); Market Leader in Environmental, Social and Governance
(ESG); Highly Regarded in Corporate Banking and Digital Solutions and Notable:
in SME Banking.
Speaking on the name change, Dr. Adesola
Adeduntan, CEO of FirstBank Group, said ‘’ the name change which coincides with
FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed
a milestone reflective of our resolve to continuously provide the gold standard
of excellence and value as we put our customers First. The new identity
of the subsidiaries contributes to an enhanced brand presence. It helps our
customers and stakeholders better appreciate the value of the diversified
products suites, competitive pricing and extensive business networks the
FirstBank Group offers. These include our commitment to boosting cross-border
businesses including trade and investment opportunities essential to enhancing
trade relations amongst countries, thereby strengthening the economies of host
communities and reducing poverty,” he concluded.
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