The 2022 edition of
“#DecemberIssaVybe” by FirstBank, Nigeria’s premier financial institution, has
stood the test of time as it yet again created exciting opportunities for
individuals and families to come together to celebrate the end of the year. The
listed events promoted by the Bank birthed memories that will be hard to fade
off one’s mind for many years.
From Culturati to Beeta Arts
Festival Abuja, Koffi Tha Guru Unorthodox, Duke of Shomolu Production’s Encore,
Our Duke Has Gone Mad Again and Ufok Iban, FirstBank had fun goers granted
opportunities to relive many exciting moments. These had many people memorably
end 2022 as they were able to see their favourite act perform Live for the
first time.
Other activities
supported were: Joromi: The Musical Concert; Osamede, Awo and Ufok Iban by Duke
of Shomolu Productions, Kizz Daniel Live in Concert, Asake Live as well as Vibe
on the Beach, featuring Nigeria’s musical sensation Big Wiz and many
others.
In order to expose fans
to make the most of these experiences, FirstBank organized several contests on
social media as many followers won VIP tickets for the concerts.
The campaign provided a
range of memorable homecoming experiences, particularly for the ”I Just Got
Backs” (IJGBs) as the DecemberIssaVybe created a platform for these individuals
to come together and celebrate their homecoming.
Undoubtedly, the heights
of the campaign included the Kizz Daniel Live in Lagos concert held on
Saturday, December 17th at the Eko Convention Center, then Asake’s on Friday,
December 23rd at the same venue. Vibes on the Beach featuring Big Wiz (Wizkid)
on Friday, December 30th at Landmark Beach, Oniru, Lagos also added spice to
the excitement.
In addition to providing
these memorable experiences, FirstBank also demonstrated its commitment to its
stakeholders by generously rewarding attendees with the sum of 1 million naira.
This act of generosity further showcases the bank’s dedication to supporting
the arts and enabling memorable experiences for its stakeholders.
The decision to reward
some attendees with this sum highlights the bank’s commitment to going beyond
functional products and benefits for its stakeholders and providing unique and
exciting experiences. Overall, the
“#DecemberIssaVybe” campaign is a testament to FirstBank’s commitment to
supporting the arts and providing enabling opportunities for its
stakeholders.
The bank’s dedication to
going beyond functional products and benefits for its stakeholders and
providing these types of enabling experiences sets it apart in the industry and
solidifies its position as a leader in not just directly supporting the arts and
entertainment industry but economically impacting its value chain.
Anyone not following the
Bank is surely on a long thing but hey, it is never too late as there are still
many excitements the Bank creates on its social media ecosystem via
@firstbanknigeria (Instagram); @FirstBankngr (Twitter) and First Bank of
Nigeria Limited (Facebook).
2023 will surely be
another back-to-back hit as the financial giant creates more memorable fun for
its customers and followers.
Culled from Okay NG
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