It’s that time of the year to reconnect with those you love the most, give gifts, make merry and create memories that will linger for a long time. It’s Christmas again! Our best time of the year and another chance to enjoy an extra special season with your favourite all-natural fruit juice – Chivita.
To
this end and as part of its ongoing “Everyone has a Chivita this season”
campaign meant to nudge consumers to find a Chivita suited for their indulgence
and merriment this season, Chivita is bringing to us the #ChivitaChristmasJingle campaign.
The campaign reminds consumers of the essence of the holiday season by
encouraging them to maximize this opportunity to be themselves and be creative
while rewarding them for it.
To participate consumers are required to do the following:
· Get
creative with the Chivita Christmas jingle either by singing, dancing or
playing an instrument.
· Participants
must follow @ChivitaJuices on all social media platforms, upload and tag the
brand to their entries using #ChivitaChristmasJingle.
· The
entries must also show how they include their favourite Chivita brand in their
creativity.
Already,
the Chivita Christmas jingle which is a part of the “Everyone has a Chivita
this Season” Christmas campaign has started airing on select radio stations
across Nigeria. The campaign on social media platforms will run from the 5th –
22nd December 2022.
According
to CHI
Limited Marketing Director, Mrs. Toyin Nnodi, the #ChivitaChristmasJingle challenge is the brand’s way of
engaging with consumers and rewarding them for being a part of the brand’s
journey this year.
“The #ChivitaChristmasJingle Challenge reminds consumers of the need to
share in the excitement of the season with Chivita. Through this campaign,
Chivita will challenge the creativity of its followers, reward them and make
this holiday season truly memorable for many consumers” she stated.
Chivita
range of juices – Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by
Chivita, Chivita Ice Tea and Chivita Smart Malt Drink – are the number one
choice for consumers. Chivita juices are not only great tasting beverage
drinks, but are also a daily source of nourishment, rejuvenation and
refreshment, to individuals and the whole family.
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