With the aim of creating a community of consumers making conscious decisions on lactose sensitivity, Hollandia Lactose-Free Milk is driving conversations across multiple engagement platforms in a creative, simple and relatable manner, delivering key messages of a wholesome healthy experience.
The brand
is creating awareness with advertisements on Out of Home platforms, as well as
activities in the digital space educating consumers on the challenges of
lactose intolerance, the benefits of milk and proffering solutions.
Only
recently, the issue of Lactose Intolerance was one of the focal points of
discussion during the Hollandia Dairy Day Conference in May. Mrs. Amaka Nwaora,
a nutrition consultant and Speaker at the conference stated that lactose
intolerance is an impaired ability to digest lactose, a sugar found in milk and
other dairy products.
She noted
that while lactose intolerance is not dangerous, its symptoms like abdominal
pain, bloating, flatulence, nausea, and diarrhea can be distressing. Mrs. Nwaora
encouraged lactose-sensitive consumers not to avoid milk because of its
numerous health benefits but to explore lactose-free milk like Hollandia
Lactose-Free Milk to eliminate this discomfort.
With a high
number of lactose-sensitive consumers, it is unusual that there are so few
lactose-free milk products to choose from, further highlighting the importance
of Hollandia’s offering.
Hollandia
Lactose-Free Milk, the only Ready-to-Drink (RTD) lactose-free milk in Nigeria,
is a 100% lactose-free easy-to-digest milk which contains Calcium and essential
Vitamin D for strong bones and teeth development.
It is also
a rich source of Vitamin A, B-Vitamins, Vitamin E, and Protein which support a
healthier immune system. Hollandia Lactose-Free Milk is great-tasting milk that
is ideal for direct consumption, or use with beverages and milk-complementary
meals.
CHI Limited
Marketing Director, Mrs. Toyin Nnodi, stated that the brand will continue to
explore platforms to create awareness on lactose sensitivity and engage
consumers with interest to take action.
“Many
people avoid dairy because of lactose intolerance concerns. Our message is
simple, Hollandia Lactose-Free Milk offers a wholesome healthy experience
without discomfort. You can safely choose Hollandia Lactose-Free Milk and still
enjoy all the taste and nutritious goodness of milk to meet your body’s need,”
she stated.
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